Brand Development & Application: Inspire Science
I led the branding and product development for a new innovative elementary science program.
This included the management of internal staff and outside venders for design development including extensive photo research, animation, and game development.
Background: Sparking curiosity and interest in science and other STEM related fields is the key messaging used to define the development to create an intuitive learning experience.
To enhance engagement with the student, the design team developed a group of animated ‘science kids’ that guide students through content while sharing their STEM career passions. They proved so popular, they were featured again in the development of the Reveal Math elementary program.
The final product provides real-world investigations with high impact photography and animations to inspire curiosity and interest in science. This interactive K-5 program promotes inquiry, showing students how science is a pathway to answers and its use in their potential future careers.
These characters appear throughout the program to show students how science is used in different career paths
Marketing samples
Inspire Science Investigator articles connect current science and engineering practices, showing students real-world applications
Videos were used to start each new chapter