Brand Development & Application: Reveal Math
To build McGraw-Hill’s presence in the core national Math market the company wanted to create a K-12 seamlessly branded offering. This product alignment experience was a first for the company to span so many grades and markets requiring the input and approval of many internal stakeholders.
My role:
Led brand development for the K-12 product experience, managing staff and outside venders in multiple locations.
Coordinated workshops to engage stakeholders in defining personality and key attributes for the different market segments to aid marketing story and product naming.
Developed and led presentations to stakeholders and internal staff to report on progress and receive feedback.
Spearheaded the development of concepts for testing with users.
Developed guidelines for execution of branding across print and digital media.
Results: The final solution is a digital-focused, print supported platform that allows students to uncover their aptitude for math. The brand utilizes shapes and patterns that integrate engaging age-appropriate photography and illustration revealed within the blended print and digital platform. Overall design proved extremely flexible for all applications, as well as customizing for specific state markets. Each grade level is indicated by distinct color and imagery.
K-12 Reveal Math series
Additionally I led the development of a 9 level intervention program, Arrive Math. This was sold with the Reveal Math program for students who needed additional support in the classroom.