Brand Refresh: Everyday Mathematics
I led the rebranding initiative for the print, digital and marketing design development of McGraw-Hill’s Everyday Math product.
This included:
• Management of internal staff and presentations to key stakeholders to communicate innovations and progress.
• Conducted interviews with users and observed classroom use to develop design principles.
• Tested wireframes and prototypes with both teachers and students across the country.
• Worked closely with in-house developers to champion the vision of final product.
Background: Everyday Mathematics is a leading elementary math program developed by The University of Chicago in partnership with McGraw-Hill. It has been a best-selling program for over 30 years, but the brand needed to be refreshed to reflect updates to the product and revitalize sales.
Results: The new brand update brings to life everyday objects in a world that children find compelling to show the possibilities of math.
A nod to the unique spiral teaching method is reflected in the branding with the banner twist holding the product name.
The new interface is intuitive and friendly, paired with aligned print support.
Brand was executed across K-6 grades including print and digital for both students and teachers
All games were updated to reflect new brand
Introductory marketing video