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Background: Sparking curiosity and interest in science and STEM related fields is the key messaging used to define the development of this intuitive elementary learning experience.
My Role:
Led the brand, product, and marketing communications development.
Introduced a group of animated ‘science kids’ that help guide students through content while sharing their STEM career passions. They proved so popular; they were also used in the development of a new elementary math program.
Results: The accessible real-world investigations with high impact photography and animation motivates STEM exploration. It has resulted in the successful adoption of Inspire Science within many states.
marketing material
all the ‘Career Kids’ had distinct personas