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Background: The primary goal of Impact Social Studies is to prepare students to become active citizens in an ever-changing world. This program utilizes curated content and source materials from institutions such as the BBC, Smithsonian, Library of Congress and Eureka Comics to deliver rich visuals and content.
My Role:
Led product and brand design, as well as development of marketing collateral for this K-12 series. I participated in market research, product naming and prototype testing.
Results: The final concept was inspired by the rich history of the American quilt, allowing for visuals to be brought together to tell different stories. This format provided the flexibility to mature the product for all age groups and was easily adapted to marketing communications both print and digital.
student pages
online curated news options for students
gif developed for sales presentation intro